Nelé Nail Salon
A Complete Creative Transformation — From Brand Identity to Interior Experience
Client: Nelé Nail Salon
Industry: Beauty & Lifestyle
Location: Parkview Shopping Centre, Pretoria East
Services by WOW Marketing Agency Pretoria East: Branding • Graphic Design • Print Design • AI Creative • Wallpaper Design • Interior Design • Décor Assistance • Exterior Design • Signage • Photography
The Brief
When Nelé Nail Salon embarked on its next chapter, the objective was about more than simply refreshing its branding.
The salon needed a distinctive visual identity and physical environment that reflected the quality of its services while creating a sophisticated, welcoming experience for its clients.
Our services were brought in to develop the creative direction across the brand — from the first visual concept through to the finished salon environment.
Our role extended well beyond traditional graphic design. We worked across branding, print, interiors, décor, signage, exterior applications and photography, creating a cohesive experience where every detail worked together.
The Creative Direction
The creative direction centred around creating a refined, contemporary beauty environment with a soft, sophisticated aesthetic.
A considered palette of nude tones, gold and light olive became the foundation for the visual language, allowing the brand to feel feminine and luxurious without becoming overly decorative.
The identity was designed to translate seamlessly across both digital and physical applications — ensuring that the Nelé brand would feel recognisable whether encountered on signage, printed collateral, the salon walls or through photography.
Branding & Graphic Design
WOW developed the visual branding and graphic language for Nelé Nail Salon, creating a consistent identity that could be carried across every customer touchpoint.
This included:
- Brand identity and visual direction
- Logo and brand applications
- Graphic design
- Marketing collateral
- Print-ready artwork
- In-salon graphics
- Promotional material
- Digital creative
- Custom AI-generated creative assets
The result was a visual system designed not just to look beautiful, but to give the business a recognisable and professional presence.
Wallpaper & Interior Design
One of the most exciting aspects of the project was taking the brand beyond the page and into the physical space.
WOW designed custom wallpaper concepts and graphic treatments specifically for the salon environment, using the brand’s aesthetic to create visual moments throughout the space.
We also assisted with the broader interior design direction and décor selection, helping to bring the creative concept together through:
- Custom wallpaper designs
- Interior graphic applications
- Décor selection and purchasing assistance
- Styling direction
- Placement of decorative elements
- Coordination of visual details throughout the salon
Rather than treating the interior and branding as separate elements, we approached the salon as one complete creative environment.
The Nelé Coffee Shop Experience
An important part of the new Nelé experience is the coffee shop within the salon, adding another layer to the concept and transforming a traditional beauty appointment into a more complete lifestyle experience.
WOW helped shape the visual and creative direction of the coffee shop so that it felt naturally integrated into the wider Nelé environment.
The intention was to create a space where clients could enjoy a coffee, tea or cold drink while visiting the salon — whether before an appointment, during their visit or simply as part of the experience.
Rather than treating the coffee shop as an unrelated addition, we considered it an extension of the Nelé brand.
The same attention to colour, styling, visual identity and atmosphere carried through from the salon into the coffee area, creating a cohesive environment where beauty, hospitality and lifestyle come together.
This creates an experience that is about more than nails — it gives clients another reason to linger, relax and enjoy their time at Nelé.
Exterior Design & Signage
The exterior was designed to establish a strong visual presence and ensure that Nelé was immediately identifiable within its new location at Parkview Shopping Centre.
WOW developed and coordinated the creative direction for the exterior branding and signage, ensuring that the salon’s first impression was consistent with the experience waiting inside.
From signage design through to placement and visual coordination, every element was considered as part of the overall brand experience.
Print Design & Production
The project also extended into the physical printed materials required to support the business.
WOW handled the creative design and print coordination for various branded applications, ensuring that the finished materials maintained the same level of attention to detail as the interior and digital brand presence.
Our approach means that clients don’t simply receive artwork files — where required, we can take the project through design, artwork preparation, print sourcing and production coordination.
AI-Assisted Creative
AI was also incorporated into selected creative elements of the project, allowing us to develop bespoke visual concepts and imagery that would have been difficult or costly to produce traditionally.
Rather than using AI as a replacement for creative direction, we used it as another tool within the design process — combining creative direction, graphic design, image generation, editing and art direction to develop unique visual assets for the brand.
Photography
To complete the project, WOW also provided professional photography for Nelé Nail Salon in collaboration with our Creative Director and Professional Photographer Darrell Fraser.
The photography was created to showcase the completed environment, branding, details, coffee shop experience and overall salon atmosphere, giving the business a library of high-quality visual content for its website, social media, marketing and portfolio.
Photography was approached as an extension of the brand rather than simply documenting the space.
The result was imagery designed to communicate the same sophistication and attention to detail established throughout the creative direction.
The Result
The Nelé project demonstrates what happens when branding, design and physical space are treated as one creative story.
From the logo and printed materials to custom wallpaper, décor, signage, coffee shop experience, AI-generated creative and professional photography, WOW Marketing Agency was involved across the complete visual journey.
The finished salon is more than a branded space. It is a fully considered customer experience, where beauty, hospitality and design come together.
The identity of the business continues from the first impression outside the salon through to the details clients encounter inside — including the opportunity to sit back with a coffee and enjoy the environment.
One Brand. One Creative Direction. Every Detail Considered.
At WOW Marketing Agency, we believe great branding should never exist in isolation.
Whether you are launching a new business, rebranding an established company or transforming a physical space, we can take your project from creative concept to finished environment — bringing together branding, graphic design, interiors, décor, print, signage, photography and digital creative under one creative direction.
WOW Marketing Agency
Where ideas become experiences.
Our Process for the Rebranding and Website Design of Lamatsamo Holdings
When Lamatsamo Holdings approached us, their vision was rooted in the rich symbolism of the Sankofa bird—a powerful emblem of learning from the past to build a stronger future. This symbol became the foundation of our creative process, ensuring their new brand identity honors heritage while reflecting growth, progress, and forward momentum.
1. Discovery & Strategy
We began with in-depth consultations to understand Lamatsamo Holdings’ values, business goals, and their unique positioning in the market. Their emphasis on the Sankofa philosophy guided us to create a strategy that balanced tradition and innovation.
2. Visual Identity Development
Logo Design: We explored visual interpretations of the Sankofa bird, carefully crafting a modern emblem that symbolizes wisdom, continuity, and future readiness.
Color Palette & Typography: Drawing inspiration from African heritage tones and pairing them with modern, corporate-friendly colors, we created a palette that conveys both strength and professionalism. Typography was selected to balance tradition with clarity and digital readability.
3. Brand System & Collateral
Beyond the logo, we developed a cohesive visual system that could be applied across stationery, presentations, and digital platforms. This ensures consistency in how the brand communicates with stakeholders.
4. Website Design & Development
User Experience (UX): We structured the website with intuitive navigation, ensuring visitors can easily explore the company’s services, history, and future outlook.
Design Approach: The website reflects the Sankofa theme through visual motifs, clean layouts, and subtle symbolism. It tells the story of Lamatsamo Holdings’ journey—acknowledging their heritage while highlighting their innovative vision.
Technology: We built the site to be responsive, fast, and scalable, ready to support future digital growth.
5. Implementation & Launch
We rolled out the brand identity and website in a phased approach, ensuring smooth integration with existing communication channels. Training and brand guidelines were provided so Lamatsamo Holdings can maintain consistency in all future brand applications.
6. Future-Focused Evolution
Just like the Sankofa bird looks back to move forward, the rebrand and website are designed to evolve with Lamatsamo Holdings as they grow, ensuring their digital and visual presence remains relevant, authentic, and powerful.
Adventure, Elevated – The Creative Journey of Bushpilot Adventures
At WOW Marketing Agency, we’re passionate about crafting authentic, experience-driven branding—and working with Bushpilot Adventures was an unforgettable journey, both creatively and literally.
Bushpilot Adventures offers bespoke safari self fly tours and luxury aviation experiences across Southern Africa and Africa. They needed an online presence that could match the magic of their offerings. We began by capturing commercial photography that showcased their unique lifestyle—remote airstrips, untamed wilderness, and the raw thrill of flight.
As Creative Director, I had the rare privilege of flying aboard their aircraft to fully immerse myself in the Bushpilot experience. Feeling the freedom of the skies, seeing untouched landscapes from above—it gave me powerful insights that shaped how we told their story through imagery, design, and digital strategy.
Our team then developed a refined, adventure-inspired website that invites pilots to explore, book, and dream with ease. Our team was also responsible for all their social media marketing as well as print and digital designs and content dreation.
The result is a unified brand that captures the spirit of flight, the allure of the unknown, and the promise of something truly extraordinary.
We delivered a comprehensive brand overhaul that included:
Commercial Photography that captured the scale, emotion, and intimacy of their aviation and safari experiences A sleek, immersive custom website design with a strong focus on storytelling and bookings Expo and exhibition designs for trade shows and aviation events A professionally written and designed company profile Branded business cards and full stationery suite Consistent, high-impact social media content creation Ongoing graphic design services for both print and digital platforms
From visual strategy to execution, every touchpoint was designed to reflect Bushpilot’s promise of untamed luxury and seamless adventure. We’re proud to have helped in their journey that truly takes flight.
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Our agency was entrusted with the full-scope development and execution of the branding, marketing, and digital footprint for Thamani Beauty Bar — a luxury beauty destination that aims to offer an elevated self-care experience. The project covered every stage of brand building, from concept to execution, ensuring brand cohesion and a premium, polished image across all platforms and customer touchpoints.
Thamani Beauty Bar launched with a strong, cohesive identity that immediately resonated with its audience. From the refined aesthetic of the brand to the warm and welcoming in-store ambiance and compelling digital presence, every detail contributed to a seamless and elevated brand experience. Our work empowered Thamani to confidently position itself as a leader in the beauty and wellness space.
